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About

Emily Weiss is a longtime beauty enthusiast, former fashion assistant and contributor for Teen Vogue and W Magazine. Raised in Connecticut, her growing interest in fashion led her to New York, where she attended New York University as a studio art major, but she spent the majority of her time interning at Teen Vogue from her sophomore to senior years.

After graduation, Weiss worked as a fashion assistant at W Magazine but quickly decided that she preferred a more hands-on role in styling photo shoots. She assisted Elissa Santisi, a style director at American Vogue, who subsequently became a freelance stylist, for two and a half years.

Weiss started Into the Gloss in 2010 after spotting a gap in the fashion media market for beauty product coverage.

With persistence and charm, Weiss gained access to the makeup bags of fashion editors, models, and actresses, assembling a full-time team along the way: Nick Axelrod, formerly news editor of Elle, as editorial director, and Michael Harper as digital director. Since the site’s relaunch in July 2012, pageviews tripled overnight, and the site now gets 8.5 million pageviews and 300,000 unique visitors per month as a resource for beauty product recommendations and tips.



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TOTAL FOLLOWERS BY SOCIAL NETWORK


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  • 0

    5.1

    posts/day

  • 14.8

    33.3

    tweets/day

  • 0.4

    2.2

    instants/day

  • 0

    32.4

    pins/day

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  • Likes
  • Shares
  • Tweets
  • Comments

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ENGAGEMENT AVERAGES

  • Into the Gloss
  • Fashion Influencers in the same country:United States
  • 0

    0

    FB Likes/day

  • 0

    0

    FB Shares/day

  • 0

    0

    Tweets/day

  • 0

    171.1

    Comments/day


Readers footprint

  • United States 67.9%
  • Other 9.5%
  • United Kingdom 7.2%
  • Canada 4.8%
  • France 2.3%
  • Australia 2.1%
  • Ireland 1.6%
  • India 1.2%
  • Korea, South 0.8%
  • Netherlands 0.7%
  • Singapore 0.7%
  • Hong Kong 0.6%
  • Italy 0.6%

Top posts

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Advice

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