Stockholm Street Style co-founder Caroline Blomst started her career on the other side of the lens, modeling as a teenager in Sweden. But when she and boyfriend Daniel Troyse first decided to launch a blog six years ago, she was on summer break, in the middle of studying for a master’s degree in sociology at Lund University.
Carolines Mode, which originally launched as part of men’s-focused gadget site, Feber, became its own blog as it gained popularity. Now the pair spends five months of the year traveling to Paris, Milan, and London, interspersing street style shots with Blomst's shopping and accessories picks. In particular, early fans of the site clamored for more of Caroline’s own looks, and in 2007 she started posting images of her outfits on the blog, deftly mixing designer labels with Zara and H&M.
She also launched C Mode, an iPad-based magazine that compiles weekly highlights from the blog, and designed a pair of shoes for footwear company Six London.
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